Bajirru! there you all are, hello! From the Yanyuwa language of Balarinji’s origin community Borroloola NT

Jinangu awara wabarrangu barra kalu-wingka marnijinju wabudala kari-nguthundawabarrangu jinangu Australia li-wulu marnaji barra liyi-Yanyuwawu awara li-Marranbala li-Arrwangala li-Gudanji jinangu awara Burrulula marnaji yamulhu

Our Country we belong to is Borroloola. Yanyuwa, Marra, Gudanji and Garrawa people.We welcome everyone to this land Australia.

Yanyuwa elder Samuel Evans Jamika

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Aboriginal and Torres Strait Islander people. are respectfully advised this website contains references, artworks and images of people who have passed

Austrade

Australia’s Nation Brand

Balarinji was engaged by Austrade to design Australia's Nation Brand logo and graphics.

The aim is to raise the profile of Australian goods and services internationally and attract investment and visitors.

The Nation Brand logo features Australia’s most recognisable symbol, the kangaroo, in a style that reflects a contemporary and authentic Indigenous Australian identity. This kangaroo tells the story of Country, of belonging and of living sustainably.

The cultural magnitude of the new Nation Brand is immense as it marks a significant change in how we identify ourselves as a nation as one that embraces its rich 60,000+ year-old Aboriginal heritage.

The logo

The Kangaroo logo is inspired by the concept of ‘yamulhu awara ambirriju’ from the Yanyuwa language of Balarinji’s origin community, Borroloola in the Northern Territory.

It means ‘good country up ahead, good feeling for the future’. It’s about Australia’s deep Aboriginal heritage and the nation’s irrepressible optimism.

These words in Yanyuwa and in English were provided by fluent Yanyuwa speaker and Traditional Custodian Samuel Evans and fluent Yanyuwa speaker and Professor John Bradley from Monash University Linguistics.

The kangaroo is bounding forward, reflecting Australia’s optimism. It is formed by a contemporary expression of three boomerangs. The head is the hooked boomerang used in ceremonies as a percussive, rhythmic instrument for song and dance. The body and tail are boomerangs used for hunting or foraging for food, or to connect with softwood to spark fire.

Unique brand marks

In addition to the Kangaroo logo, Balarinji also created unique graphics to represent Country, people, meeting places and cultures coming together which were inspired by the winding rivers and bush tracks across Australia.

The glow is based on the wattle, an important part of the seasonal calendar for many Aboriginal cultural groups.
The track represents songlines across our nation which are central to our Aboriginal spirituality and handed down through song for millennia.
The river represents the flow of water and the interconnectedness of all things.

The Nation Brand logo has been recognised for its design excellence by winning numerous design awards.